150 Qualified Property Leads in 30 Days with Google Ads + WhatsApp
The Challenge
A Mumbai-based real estate broker had a new residential project launching in a Navi Mumbai suburb. Target: 150 qualified leads in the first month to support the sales team. Budget: ₹2,00,000 in ad spend. Previous agency experience: they had run Facebook ads before, got 400 leads, but only 12 were genuinely qualified — a 3% quality rate. They needed quality, not just volume.
How We Did It
Week 1 — Google Ads setup (search intent focus)
We chose Google Search ads over Meta because search captures buyers actively looking — much higher intent than Meta's interest-based targeting. We built campaigns around keywords like "2BHK flats Navi Mumbai under 80 lakh," "new residential project Panvel," and specific locality searches. Negative keywords were critical: we excluded job seekers, renters, and research queries to ensure only genuine buyers clicked.
Week 1-2 — Landing page and lead form
The broker's existing website was slow and generic. We built a dedicated project landing page in 3 days: fast loading, project highlights, floor plans, price chart, and a simple 4-field form (name, phone, budget, possession timeline). The form asked about budget and timeline specifically — this allowed us to qualify leads at the point of capture, not after.
Week 2-4 — WhatsApp instant follow-up
The key differentiator: every form submission triggered an instant WhatsApp message within 60 seconds. The message included the project brochure, a short video tour, and an offer to schedule a site visit. Speed matters in real estate — a buyer who submits a form is often submitting to 3-4 developers simultaneously. Being first to respond converted 40% more leads than the industry average.
Ongoing — Optimisation
We ran weekly optimisation — pausing underperforming keywords, increasing bids on high-converting search terms, and testing two landing page variations. By week 3, we had identified the 8 keywords driving 70% of conversions and concentrated budget there.
"Our last agency gave us 400 leads and 12 were real. Optibillion gave us 152 leads and 42 booked site visits. Quality over quantity — that is the difference a proper strategy makes."