How Much Does a Website Cost in India in 2026? (Complete Pricing Guide)

A basic business website — 5 to 10 pages, WordPress or similar, standard design — should cost between ₹15,000 and ₹50,000. This includes homepage, about, services, contact, and a blog. What you should get for this: mobile-responsive design, basic SEO setup (meta tags, sitemap, Google Analytics), contact form, SSL certificate, and 1 month of post-launch support. Red flag: If someone quotes you ₹3,000-5,000 for a "professional website," they are using a cheap template with minimal customisation and zero SEO. It will look outdated and will not rank on Google. Also be careful: Some agencies quote ₹50,000+ for a basic 5-page WordPress site. Unless they are doing significant custom design work, that price is not justified at this level.

A professional marketing website — custom design, 10-20 pages, built for SEO and conversions — costs ₹50,000 to ₹1,50,000. This is where most serious businesses should be. At this level you should get: custom designed (not template), fast loading (Lighthouse 90+), on-page SEO for all key pages, lead capture forms connected to your CRM, schema markup, and a content management system your team can use. At Optibillion, our marketing sites are built with Astro (achieving Lighthouse 100/100) — significantly faster than WordPress sites, which matters for Google rankings and user experience. The investment typically pays back within 3-6 months through improved organic rankings and conversion rates.

Ecommerce website cost in India depends heavily on the number of products and required features. A basic Shopify store with up to 100 products and a standard theme customisation: ₹30,000-60,000. A custom Shopify store with unique design, multiple integrations (shipping, ERP, WhatsApp notifications, reviews): ₹80,000-2,00,000. Shopify vs WooCommerce: Shopify charges ₹1,500-15,000/month in platform fees depending on your plan but requires less ongoing technical maintenance. WooCommerce is free to install but requires hosting, security, and more technical upkeep. For D2C brands in India, we recommend Shopify for its reliability and Indian payment gateway support (Razorpay, CCAvenue). For businesses already on WordPress or with heavy content needs, WooCommerce makes sense.

Custom web applications — dashboards, client portals, SaaS products, booking systems, internal tools — start at ₹1,00,000 and scale to ₹10,00,000+ for complex systems. The main cost drivers: number of user roles and permissions, database complexity, third-party API integrations, mobile app requirement, and ongoing maintenance. Built with Next.js, React, and Node.js, custom web apps take 4-12 weeks depending on scope. If you are considering a custom web app, start with a detailed scope document before getting quotes — the more specific you are about features, the more accurate the quotes will be.

Several costs catch businesses by surprise after a website is live: Hosting: ₹2,000-15,000/year depending on traffic and technology. Domain: ₹800-2,000/year for .com or .in. SSL certificate: Usually included with hosting, but confirm. Maintenance: WordPress sites need regular plugin and core updates — budget ₹3,000-5,000/month or do it yourself. Content: Photography, copywriting, and video production are often not included in website quotes. Annual redesign: Websites look dated within 3-4 years and need refreshing. Always ask the developer if these are included or additional.